The rise of connected intelligence is bringing in a new digital era: Living Services. These are sophisticated, contextually-aware digital services designed to anticipate and respond to your needs. They react in real-time to changes in the environment and patterns of behavior, in ways that will transform how we live, work and play.
Conceptual ideas about intuitive, responsive Living Services have been with us for decades. So what’s different now? These concepts are finally deliverable at scale. What’s more, they are becoming an imperative driven by two forces:
THE DIGITIZATION OF EVERYTHING
PRODUCTS WITH BUILT-IN SMART TECHNOLOGY, CONNECTED VIA A VAST NETWORK
LIQUID CONSUMER EXPECTATIONS
A CULTURAL SHIFT RAISING OUR EXPECTATIONS FOR THE BEST-IN-CLASS EXPERIENCE ACROSS CATEGORIES
SO HOW DID WE GET HERE?
WAVE 1: '90s
DAWN OF DESKTOP WEB
Early social media, online search and the dot-com boom and bust capture everyone’s attention. The digital economy takes shape.
WAVE 2: '00s
Mass smartphone penetration, app ecosystems, and cloud storage meet geo-location and real-time contextual services.
WAVE 3: '10s
RISE OF LIVING SERVICES
Connected environments and contextual data move beyond the "Internet of Things." Consumer expectations drive demand.
Today, we can combine new technologies to deliver a new layer of connected intelligence, revolutionizing our ability to create exciting and indispensable services. These will transform and improve the way we live, removing mundane tasks and anticipating our needs in delightful ways.
6 technologies enabling the rise of Living Services
WHERE WILL WE EXPERIENCE LIVING SERVICES?
Living Services will become indispensable in our lives, create shifts in our society, and become imperative for businesses. Here are the environments where we see the biggest potential for disruption.
There are few areas of our lives that will benefit more from Living Services than our homes. As Living Services start to influence our entire day, the home could emerge as a hub that centralizes our complex, digital lives.
There may be no Living Service more intimate than those that connect to our bodies: think wearables, nearables, ingestibles, and more. These services will have a profound impact on our health and wellness, while enabling major shifts in prevention, diagnosis, and care.
Our experience with financial services can often be defined in personal timelines: insurers and banks will increasingly offer us a view where past, present and future illuminate our spending habits and predict how our money will serve us.
Online shopping has brought in patterns and data sets that allow retailers to better understand and serve their customers. Living Services can now help brick-and-mortar shops regain relevance by providing a better integrated, physical and digital customer experience.
The workplace is a complex ecosystem where Living Services can benefit workers at all levels. Enhanced digital devices and services will allow us to manage our workloads more effectively. Wearables that monitor alertness and well-being will help boost productivity by allowing us to work on tough tasks when we’re at our peak. These advances will make the daily grind a more enjoyable, safer and less stressful experience.
Today, more than half the planet’s population lives in cities, and some forecasts suggest that by 2050, 70% of the world’s 9 billion people will live in urban areas. As urban populations boom, Living Services will help city planners meet challenges such as street lighting, garbage collection, transportation and pollution management.
HOW WILL IT IMPACT BUSINESS?
The Era of Living Services will radically challenge the way businesses operate and how brands engage. Furthermore, designers will have to reconsider how to reapproach interfaces and find meaning in data. It’s a brave new world, and it’s right on our horizon.
The rules of branding are about to be fundamentally disrupted. Living Services will change the dynamic between customers and brands, making it more consumer-centric and relationship based. Personalization and purpose will be key to attracting customers and earning their loyalty.
Every business must now be a digital business. We’re entering a period of accelerated digital transformation that looks likely to signal an end to traditional org structures. There’s huge potential to transform offerings, operations, and customer relationships—yet there are just as many challenges.
Design will be the bridge that allows Living Services to amaze and delight. Designers will leverage everything from the latest technological capabilities to the most fundamental human senses to create experiences that are tailored, responsive, and quickly adaptable. Done right, it will feel like magic
For a deeper insight into Living Services, download the full report.