The Era ofLiving Services

DESIGNED FOR LIFE

HOW LIVING SERVICES WILL TRANSFORM YOUR WORLD

The rise of connected intelligence is bringing in a new digital era: Living Services. These are sophisticated, contextually-aware digital services designed to anticipate and respond to your needs. They react in real-time to changes in the environment and patterns of behavior, in ways that will transform how we live, work and play.

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WHAT'S HAPPENING?

Conceptual ideas about intuitive, responsive Living Services have been with us for decades. So what’s different now? These concepts are finally deliverable at scale. What’s more, they are becoming an imperative driven by two forces:

THE DIGITIZATION OF EVERYTHING

PRODUCTS WITH BUILT-IN SMART TECHNOLOGY, CONNECTED VIA A VAST NETWORK

LIQUID CONSUMER EXPECTATIONS

A CULTURAL SHIFT RAISING OUR EXPECTATIONS FOR THE BEST-IN-CLASS EXPERIENCE ACROSS CATEGORIES

SO HOW DID WE GET HERE?

WAVE 1: '90s

DAWN OF DESKTOP WEB

Early social media, online search and the dot-com boom and bust capture everyone’s attention. The digital economy takes shape.

WAVE 2: '00s

MOBILE REVOLUTION

Mass smartphone penetration, app ecosystems, and cloud storage meet geo-location and real-time contextual services.

WAVE 3: '10s

RISE OF LIVING SERVICES

Connected environments and contextual data move beyond the "Internet of Things." Consumer expectations drive demand.

WHAT'S AHEAD?

Today, we can combine new technologies to deliver a new layer of connected intelligence, revolutionizing our ability to create exciting and indispensable services. These will transform and improve the way we live, removing mundane tasks and anticipating our needs in delightful ways.

6 technologies enabling the rise of Living Services

  • NETWORK CONNECTIVITY
  • THE CLOUD
  • DATA & ANALYTICS
  • CONNECTED SENSORS
  • USER INTERFACE
  • CONNECTED DEVICES

WHERE WILL WE EXPERIENCE LIVING SERVICES?

Living Services will become indispensable in our lives, create shifts in our society, and become imperative for businesses. Here are the environments where we see the biggest potential for disruption.

HOW WILL IT IMPACT BUSINESS?

The Era of Living Services will radically challenge the way businesses operate and how brands engage. Furthermore, designers will have to reconsider how to reapproach interfaces and find meaning in data. It’s a brave new world, and it’s right on our horizon.

For a deeper insight into Living Services, download the full report.

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